MEDIA/ASSOCIATION SPONSOR APPLICATION
FOR CROSS MEDIA WEST 2010 CONFERENCE
Anaheim Convention Center, Southern California
Monday, February 22nd, 2010

As a Media or Association Sponsor, you will be exposed to new advertisers/members and additional, qualified readers through inclusion in the PrintFest/Cross Media West 2010 promotional campaign, managed by Cal Events. Additionally, advertising revenues and awareness should increase around show time as sponsors promote their presence.

• Marketing exposure for your publication(s) in event promotion, which may include advertising, direct mail, website and broadcast emails (where appropriate and space permitting).
• Additional exposure through websites, broadcast emails and print publications of our partners, at their discretion (where appropriate and space permitting).
• Tabletop exhibit in conference area (limited number available - first-come, first-served).
• Controlled use of the registered attendee database for PrintFest & Cross Media West (PMA 2010 registrations excluded). All communications to this list are subject to review of Media/Association Sponsor’s materials and terms of list licensing agreements. All costs (excluding rental fees) to be paid by the Media/Association Sponsor.
• Distribution of print publication(s) on site. Media/Association Sponsors will be responsible for restocking their own location(s). If you are not manning a table and are just shipping publications, we will restock these distribution locations for you.
  
• Visibility within on-site signage and banners (where appropriate and space permitting).

• Three advertisements in association publication (full-page, four-color), one per issue, for three months preceding the show. If a publication is other than monthly, or the date of the signing of this agreement will not allow enough time, ad size and frequency are negotiable.
• Access to subscriber database for controlled use in direct mail, email and telephone marketing campaigns. Cal Events is responsible for all costs of producing campaigns excluding any database rental fees. Media/Association Sponsor may reserve the right to review and approve Cal Events materials. It is Cal Events’ intention to produce an integrated cross media marketing campaign, so we are requesting that Media/Association Sponsors provide demographic and other available profile data in addition to simple contact and mailing data, phone number(s) and email address where available. Media/Association Sponsors will receive information and any additional data collected as a result of these campaigns.
• Banner ads or similar on Media/Association Sponsor website for two months prior to show, and one month after show, space permitting.
• Inclusion and mention of Cross Media West and/or PrintFest (as appropriate) in broadcast emails for two months prior to show where appropriate and space permitting.
• Appropriate number of copies of any print publication(s) for distribution at show site. Media/Association Sponsor is responsible for all costs to deliver publication(s) to show site and to distribution location(s) at show site. Cal Events staff will restock distribution locations if no Media/Association Sponsor representative will be on-site.
  
• Listing in industry events calendar section and editorial coverage of any Cross Media West, PrintFest and/or PMA 2010 information deemed newsworthy.

1. Please carefully read the Terms & Conditions section below.
2. Complete and submit the Application Form.
   
3. A Cross Media West representative will follow up with you to confirm your sponsorship.
4. If you have questions or need assistance, please contact:
• Chris Jacobson at chrisj@crossmediawest.com, (714) 505-0605 x102.
  

• 2x6' draped table in carpeted common area between Ballroom A and Meeting Rooms 303ABC&D
• Distribution of publication(s) in same common area
  
• Registration for one person, non-transferable, for both the Marketer/Creative Conference and the Print Service Provider Conference ($199 value), which includes:
  
• Reception/Mixer Ticket ($39 value), and
• Single Day PMA 2010 Trade Show Badge ($49 value) providing access to the entire PMA trade show floor and PrintFest Exhibits Areas

1. The exhibiting company named below ("Exhibitor”) reserves through Cal Events ("Management”) Tabletop Exhibit Space(s) as designated in order of preference for Cross Media West ("Event”) to be held February 22, 2010 at the Anaheim Convention Center ("Site”). It is understood and agreed that Management will make every effort to assign to Exhibitor those particular locations requested, but Exhibitor grants to Management the right to make the final assignment of space location as necessary to create a more effective total show, to resolve conflicts between competitive exhibitors, or for any other reason. It is further understood and agreed that written or verbal confirmation of space assignment by Management is not a guarantee of final assignment. Management reserves the right to refuse rental of exhibit space to any individual, corporation or other entity, for any reason including, but not limited to, their being in competition with any official sponsor.
2. Exhibitor will pay Management a rental fee in U.S. currency based on the table outlined above as fee for occupancy, for the elements of the package selected outlined above, for publicity and for other services. All Exhibit Spaces are approximately 5x8’. NO SUBCONTRACTING ALLOWED. The right to solicit and exhibit at the Event area is granted only to those Exhibitors that have electronically or physically signed this Application and agreed to these Terms & Conditions outlined here. Payment in full is required in order to assign space location. Application is not complete and will not be accepted without receipt of full payment.
3. Cancellations must be received in writing. Exhibitors whose written cancellation is received by Management on or before Friday, January 15, 2010 will receive a refund of any fees paid in excess of 50% of the total cost of the Exhibit Space(s) previously contracted. Exhibitors canceling after Friday, January 15, 2010 will be charged full space rental fee.
4. Exhibitor understands that any and all expenses for anything not specifically mentioned in one of the packages outlined above are solely the Exhibitor’s responsibility and are to be paid for directly by the Exhibitor. Such expenses may include, but are not limited to, drayage handling fees, labor for electrical connections not specified in a package above, charges for electrical use in excess of package allotment, Internet services, A/V not specified in a package above, food & beverage services, security, or any other utilities, services, etc.
5. It is understood that neither Management, nor PMAI, nor the Anaheim Convention Center, the City of Anaheim, the Community Center Authority, or the Anaheim Union High School District, or their officials, officers, employees or agents can or will be held responsible for the safety of exhibits, Exhibitors, or Exhibitor’s property against theft, burglary, vandalism, or damage by fire, water, earthquake or any other cause. Exhibitor is urged to provide at its own expense some property and liability coverage. Exhibitor agrees by its participation in Event to waive any and all claims resulting from its participation in Event.
6. In the unlikely situation that Event is either canceled or postponed due to circumstances beyond the control of Management, it is agreed and understood that no refund or additional liabilities for any costs relating to such cancellation or postponement would be due Exhibitor. Management may, at its sole discretion, make such refund if Exhibitor would find it impossible to participate in an event that was rescheduled. No notice of such rescheduling will be given to Exhibitors.
7. Additional information may be supplied to Exhibitor prior to the Event in the form of an Exhibitor’s Manual. If an Exhibitor’s Manual is supplied to Exhibitor, it will outline additional conditions of participation for the mutual benefit of all Exhibitors and the comfort, safety and welfare of attendees, and its contents are hereby incorporated by this reference into these Terms & Conditions. Exhibitor agrees to abide by all instructions, rules and conditions outlined in the Exhibitor’s Manual.