The Postal Regulatory Commission (PRC) established Docket CP2008-3, to receive comments on postal rate changes for competitive products filed by the US Postal Service. As with the market dominant rate increases filed with the Commission on February 11, 2008, the competitive rate changes are scheduled to take effect on May 12, 2008.
The fees that telemarketers pay to access phone numbers on the National Do Not Call Registry will remain unchanged in fiscal year 2011, the Federal Trade Commission has announced. All telemarketers making calls to consumers in the US are required to download the Do Not Call list to make sure consumers who have placed their numbers on the list do not receive unwanted calls.
The US demand for Mobile Learning is growing by a five-year compound annual growth rate of 18.3% and revenues will reach $1.4 billion by 2014 according to a new report by Ambient Insight.
A new study by ExactTarget finds that, while consumers primarily turn to Facebook to connect with friends and for entertainment, discounts and 'social badging' are the primary reasons consumers 'like' brands on Facebook.
The job outlook for unemployed direct marketers has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a leading digital and direct marketing executive search firm.
According to new research by Return Path, e-retailers continue to struggle with building customized, 1-to-1 email marketing efforts tailored to subscriber response rates, or more importantly, lack of response.
Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey by KRC Research.
According to IID, phishing attacks were down 10 percent from April to June 2010 compared to the second quarter of 2009. Despite this drop, phishing attacks targeting e-commerce, gaming, web services and social networking sites significantly increased.
Consumers got a jump start on their back-to-school and college shopping this summer, according to a new survey by NRF. The average family has completed 43.2% of their school shopping, compared to 41.6% at this time last year.
The number of fixed broadband subscribers totaled just under 449 million in the second quarter of 2010, according to ABI Research's most recent broadband subscriber Market Data. This represents a 10% increase over the same period in 2009.
July total retail sales grew by 1.4% year-over-year with seasonally adjusted month-to-month sales declining by 0.9%. Excluding auto and gasoline, on a seasonally unadjusted basis, year-over-year sales in July grew by 1.0%, according to MasterCard Advisors SpendingPulse.
According to ABI Research, mobile data usage continues to grow exponentially as 3G technology spreads globally. From 2009 to 2015 data usage in Western Europe and North America is expected to increase at a compound annual growth rate of 42% and 55% respectively.
The majority (80%) of consumers with children in preschool through high school expect to spend more (39%) or the same (41%) per child on back to school shopping this year compared to last year, according to the latest American Express Spending & Saving Tracker.
A new study by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles, and product reviews than the average consumer.
1.7 million consumers bought iPhone 4s in its first three days of sale, sending Apple more than $1 billion in revenue. Research from Yankee Group shows that those same consumers will be worth more than $1.8 billion to AT&T this year, and more than $9 billion to it over the next five years.
A new study from Juniper Research has forecast that challengers from the consumer electronics market will achieve global sales of smartphones exceeding 26 million by 2015. In addition, Asia will assert greater influence in the production of Smartphone devices.
Radio consumption shows impressive year-over-year stability, according to an analysis of key listening metrics included in Nielsen's spring 2010 ratings within 51 US markets.
According a new report from The NPD Group, in 2009, 21.3 million PC Game full-game digital downloads were purchased online in the US compared to 23.5 million physical units purchased at retail during the same period.
As network operators and vendors increasingly deploy their own dedicated app stores, a new Juniper Research report has found that the annual number of consumer-oriented handset downloads is expected to rise from less than 2.6 billion in 2009 to more than 25 billion in 2015.
Despite being the most popular website in America, consumers don't like Facebook, according to the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results. Facebook scored 64 on the ACSI's 100-point scale, which puts its satisfaction even lower than IRS e-filers.
According to Click Forensics, the overall industry average click fraud rate was 18.6% in Q2 2010. That's up from the 17.4% reported for Q1 2010 and the 12.7% rate reported for Q2 2009.
As consumers are starting to look to their smartphones for an enhanced shopping experience, leading US retailers are hoping to capture first-mover advantage in the growing mobile channel, according to a new study released today by Forbes Insights.
Seventeen percent of consumers plan to do their back-to-school shopping online this year, a five percent increase over last year, according to the eBillme Online Spending Index, a quarterly survey conducted by Javelin Strategy and Research.
The first waves of what could become a marketing "perfect storm" are already lapping at the feet of marketing departments in many parts of the world, and according to ABI Research practice director for mobile marketing strategies Neil Strother, it's time for marketing professionals to take note.
Revenue from mobile video services is expected to top $2 billion worldwide in 2013, according to the latest data from ABI Research. Video services included in this forecast are video telephony, video messaging, video sharing, video-on-demand, VoD downloads, and "other" video services.
According to a survey by Accenture, a majority of executives at leading retail banks globally say average customer profitability has remained below pre-crisis levels, while their customers' price-sensitivity and inclination to "shop around" have increased.
A new survey by Burst Media found that consumers will not cut back on back-to-school spending, as more than half plan to spend more or at least the same amount on back-to-school clothing and supplies as they did last year.
According to a new survey by CrossView, 35% of respondents said they were shopping due to a recently received promotion from a retailer. Of those who did not receive a promotion, 68% said they would have been more likely to visit a store if they had been given one.
Sophos has published its latest report into the top twelve spam-relaying countries, covering the second quarter of 2010. The US continues to be the number one spam polluter, piping out 15.2% of all global spam messages - an increase from 13.1% in the first quarter of 2010.
According to a new report by IDC Financial Insights, mobile banking has seen an increase in usage and in institutions offering the service in the last year. In fact, reported mobile banking usage has almost doubled since last year's survey.
A May 2010 survey by the Pew Research Center's Internet & American Life Project finds that six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless Internet connection. Americans are also taking advantage of a much wider range of cell phone data applications than at a similar point in 2009.
According to ABI Research, over the next five years, spending on mobile display ads in the US, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015.
Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research, Inc.
The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide.
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Chris Jacobson Dir., Meetings & Membership, DMA Marketing Communities; Reg'l. Dir., So. Calif. & Southwest Regions Maurice R. Parisien President - DMAcentral - St. Louis, Regional Director, Central Region, DMA Marketing Communities Bob Hughes Executive Director, DMA Marketing Communities
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Chapter Chair, DFW Chapter, Southwest Region
President, Houston DMA, Southwest Region