DMwest 2008 SCHEDULE OF EVENTS

THURSDAY, MARCH 27, 2008
NO EXPO TODAY

Thurs Mar 27 9:30 am - 11:00 am
(T11) PrintFest 2008 Cross-Media Attendee Marketing Campaign Case Study
Campaign Overview, sponsored by Xeikon/PUNCH Graphix
Obtain an insider's perspective on the marketing of PrintFest 2008 using a cross-media campaign that included customized URLs, cross media websites, automated business rules, targeted lists and comprehensive follow-ups. This first session in a full-day track provides an overview of how the campaign was planned and conducted from concept through results.
Presenter: Gary Mack, Cross Media Campaign Expert

 

Thurs Mar 27 11:15 am - 12:15 pm
(T21) List and Data Processing Strategies
Technical Track
Learn how list and data processing strategies were developed. Gain insight on definition of target audience groups including identifying and merging source lists, removing duplicates, creating profile information and adding customized URLs.
Presenter: TJ Hyman, Regional Vice President, InfoUSA

 

REGISTER HERE

Thurs Mar 27 11:15 am - 12:15 pm
(T22) Creative and Production Strategies
Marketing Track
Discover how campaign plans were created including how audiences were identified and mapped to available list sources. Learn how print, Website and email creative elements worked together with variable data to support the overall campaign objectives.
Presenter: Tom Ling, President, Advantage Marketing

 

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Thurs Mar 27 12:15 pm - 1:30 pm
Lunch Break

Thurs Mar 27 1:30 pm - 2:30 pm
(T31) Developing the Cross-Media Website
Technical Track
Get a first hand look at how a complex cross-media campaign was created using HTML, ASP.NET and software tools from XMPie and MindFire. Learn how key solution components were designed including, customized landing pages, print and email response pieces, comprehensive reporting and shopping cart capabilities.
Presenter: Perry Wilson, President, Advanced Image Direct

 

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Thurs Mar 27 1:30 pm - 2:30 pm
(T32) Producing Content for the Cross-Media Website
Marketing Track
Hear marketers describe key decisions that were made including site structure, information flow, audience qualifying questions and response options. Reporting was also a critical aspect of the site. Information from the first wave of marketing efforts would be used to determine subsequent activities.
Presenter: Gary Mack, Cross Media Campaign Expert

 

REGISTER HERE

Thurs Mar 27 2:45 pm - 3:45 pm
(T41) Automating Response, Fulfillment and Targeted Follow-Up
Technical Track
Discover how variable data printing was used to create self-mailers with targeted messaging for each audience. As the campaign progressed, detailed reports provided feedback that enabled mid-campaign changes to improve performance. Automated email follow-ups and a postcard mailing were used to increase response rates across all audience groups.
Presenter: Mike Ring, Chief Marketing Officer, PUNCH Graphix

 

REGISTER HERE

Thurs Mar 27 2:45 pm - 3:45 pm
(T42) Defining Response, Fulfillment and Targeted Follow-Up
Marketing Track
Learn how content was produced for variable data printed self-mailers that included targeted messaging for each unique audience. Follow-ups included automated email reminders and postcard mailings. As the campaign progressed, report information allowed marketers to adjust  tactics for increased response rates.
Presenter: Dan Freedland, Vice President Business Development, Primary Color

 

REGISTER HERE

Thurs Mar 27 4:00 pm - 5:30 pm
(T51) Ask the Experts Roundtables
Roundtable Session
Join roundtables to participate in detailed technical and marketing discussions, network with peers and quiz industry experts about unique challenges in an intimate setting.