CROSS MEDIA WEST & PRINTFEST
Conference & Expo for Marketers, Creatives & Print Service Providers
Sunday-Tuesday, February 21st-23rd
co-located at PMA 2010 at the Anaheim Convention Center

DMAsc MEMBERS RECEIVE
SPECIAL DISCOUNTS
TO ATTEND OR EXHIBIT

DMA Southern California has partnered with Cal Events to help produce and promote the new Cross Media West Conference and PrintFest Expo Pavilion events co-located at PMA 2010, the Ultimate Event for Everything Photo.

Cross Media West and PrintFest are the places to be to learn about digital print, variable data print and email, cross media marketing solutions, personalized URLS (PURLS), web to print, workflow and more!

FREE LUNCH* for the first 100 conference registrants! See below for details.

CROSS MEDIA WEST
Monday, February 22nd
One-Day Conference & Tabletop Exhibits

Print Service Providers
Morning Conference Program
(As of February 8, 2010 - Subject to Change)

9:00 to 9:50am General Session

• What is Cross Media & Why Should I Care?

• Cross Media 2.0 - The Future of Integrated Communications
• Marketing in the New Media World
• Profiting from Web-to-Print in an Online World - Corporate & Retail
• FSC (Forest Stewardship Council) Certification - an Overview

• PSP to MSP - Not as Easy as ABC?
• Lean Print Production - a Case Study of Beckman Coulter's In-house Printing Operations
• Top 10 Things to Consider Before You Purchase Your Next Press - Building a Production Platform to Meet the New Market Realities
• Going Green without Going in the Red

12:00 to 1:20pm Joint Lunch Program (optional)

• Social Marketing - More Than The Big Three

Marketing & Creative Professionals
Afternoon Conference Program
(As of February 8, 2010 - Subject to Change)

1:30 to 2:50pm Breakout Sessions

• Marketing Wellness - a Health Industry Panel
• The Next Generation of Direct Mail
• Lean Design Process - a Case Study of Beckman Coulter's In-house Design Operations
• Life on the Edge - Exploring Emerging Technologies

• Email Marketing 2.0
• Integrating Direct Mail and Online Marketing - 12 Powerful Strategies for a Breakthrough Campaign
• Print Designer's Crash-Course for Web and Electronic Publishing
• Cross Media - Lessons from the Real World

4:30 to 6:30pm Networking Mixer

• In the Tabletop Exhibits Area
  (open all day long)

PRINTFEST EXPO PAVILION
Sun.-Tues., Feb. 21st-23rd
Three-day Expo next to
Kodak, HP, Xerox and Fuji

PrintFest Pavilion Exhibitors Include:

• KBA
• MCS
• Rollem
• Unicor
• Mailers Haven
• Mailer's Engineering
• America's Best Printing Products
• Kelly Paper
• Tamerica Products

OFFICIAL PRESS RELEASE

Read all about it! Click here to read the latest press release online.

REGISTER NOW!

Click here to register now, or for more information about attending, exhibiting, or sponsoring, please contact:

Chris Jacobson at (714) 505-0605 x102
chrisj@CrossMediaWest.com.