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091019 (MFI) MindFireInc presents The Power of Personalization at DMA09

10/19/2009

When: Monday, October 19th, 2009
From 12:45 PM until 2:00 PM
Where: Room 6F at DMA09 at the San Diego Conv. Ctr.
111 West Harbor Drive
San Diego, California  92101
United States
Contact:
Chris Jacobson, cell# (714) 822-4747

Registration Information
Online registration is closed.
Details


MindFire Inc - Marketing's Missing Link. TM

in partnership with DMAsc, presents:
The Power of Personalization

Monday, October 19th, 2009

12:45 PM until 2:00 PM

BRING YOUR OWN LUNCH AND JOIN US!

Admission to this presentation is FREE
to any registered DMA09 attendee with a badge on-site.
(See below for registration options if you are not already registered.)

Session Description:

MindFireInc has partnered with DMA Southern California to present the latest findings of its original study of response rates, that analyzes the results of more than 600 real-life marketing campaigns in 12 different vertical markets including health care, financial services, automotive and more. These campaigns are randomly selected from MindFireInc's huge database of campaigns, and results are reported at an aggregated level that can set industry benchmarks for each vertical market within the study.

"Combined with a series of ongoing A/B split tests that compare the results of personalized vs. non-personalized marketing campaigns, these studies are a key part of MindFireInc's continued efforts to empower marketing and printing service providers with the in-depth industry knowledge they need to deliver impactful direct marketing campaigns." said Ramin Zamani, MindFireInc's Director of Marketing. The results of this highly anticipated study will be presented at DMA09 as part of a special full day event.

 
Room 6F at DMA09
San Diego Convention Center

111 W. Harbor Drive • San Diego CA 92101


CLICK HERE NOW TO RESERVE YOUR SEAT!

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IF YOU AREN'T ALREADY REGISTERED FOR DMA09:
ONLINE REGISTRATION IS NOW CLOSED.
You must register on-site at the San Diego Convention Center.
Any valid registration badge will allow you admission
to the MindFireInc presentation.
A one-day expo-only pass is available for $150 on-site.
For other options, visit http://dma09.org/registration/pricing.php
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Calendar
Chris JacobsonDir., Meetings & Membership, DMA Marketing Communities; Reg'l. Dir., So. Calif. & Southwest Regions
Cheryl RoseboroughChapter Chair, DFW Chapter, Southwest Region
Keenan GlassPresident, Houston DMA, Southwest Region
Maurice R. ParisienPresident - DMAcentral - St. Louis, Regional Director, Central Region, DMA Marketing Communities
Bob HughesExecutive Director, DMA Marketing Communities